Maximizing Your Web Video and Podcast Audience with Hypersyndication

with Richard Harrington
Maximizing Your Web Video and Podcast Audience with Hypersyndication

Any audio or video producer knows you have to follow the traffic if you want your content to succeed. That means using the power of social media and existing distribution networks like YouTube and Vimeo. Hypersyndication allows content creators to publish across all media platforms more quickly and efficiently, decreasing distribution costs and maximizing audience reach. Join Rich Harrington for this course, as he explores the world of hypersyndication and its many benefits for podcasters and video producers. Learn how to build a network using tools such as RSS feeds, YouTube, Vimeo, and iTunes, and target different devices, including desktop computers, mobile phones and tablets, and televisions. Rich also explains the importance of creating a consistent visual brand and constantly monitoring and optimizing your channels for maximum performance and views.
Topics include:
  • Understanding how online behavior is changing
  • Syndicating an RSS feed with Twitterfeed and HootSuite
  • Targeting computers with video sharing sites
  • Targeting mobile devices with YouTube, Vimeo, and SoundCloud
  • Creating a podcast
  • Streaming podcasts for mobile devices
  • Using Vimeo and YouTube to target televisions
  • Creating a consistent look and brand
  • Validating, optimizing, and monitoring your RSS feed


  • Introduction
    • Welcome
      5m 6s
  • 1. What Is Hypersyndication?
    • The concept of hypersyndication
      3m 2s
    • Why do you need to hypersyndicate?
      2m 35s
    • How online behaviors are changing
      5m 23s
    • Best practices for online video
      3m 9s
  • 2. Using RSS Feeds
    • What is RSS?
      4m 32s
    • Best practices for RSS
      4m 7s
    • Finding a RSS feed
      5m 59s
    • Syndication with Twitterfeed
      5m 58s
    • Syndication with Hootsuite
      5m 53s
  • 3. Targeting Computers
    • Using video-sharing sites
      3m 51s
    • Always read the terms of service
      5m 4s
    • Compressing files for computer playback
      3m 56s
    • How to use Adobe Media Encoder
      5m 26s
  • 4. Targeting Mobile Devices with Streaming Media
    • The rise of smartphones
      5m 58s
    • The importance of adaptive streaming
      7m 32s
    • Using YouTube for mobile devices
      3m 21s
    • Using Vimeo for mobile devices
      7m 6s
    • Distributing audio with SoundCloud
      6m 25s
  • 5. Targeting Mobile Devices with Downloadable Media
    • Why use a podcast
      3m 18s
    • Creating a podcast
      3m 40s
    • Submitting a podcast to iTunes
      3m 2s
    • Getting found on iTunes
      4m 18s
    • Compressing files for mobile devices
      3m 8s
    • Normalizing your audio
      4m 20s
  • 6. Targeting Television Sets
    • Why use streaming to target TVs
      4m 17s
    • Using YouTube to target televisions
      2m 39s
    • Using Vimeo to target televisions
      3m 52s
    • Comparing 4K to 1080p to 720p
      3m 2s
  • 7. The Importance of Branding
    • Why visual branding matters
      2m 17s
    • Creating a consistent look from site to media player
      5m 54s
    • Have a call to action
      4m 13s
    • Choosing a color palette
      4m 3s
  • 8. Essential Tools to Keep it All Running
    • Validate your RSS feed with Feed Validator
      1m 37s
    • Optimize your RSS feed with FeedBurner
      2m 16s
    • Monitor your RSS feed with FeedBurner
      1m 9s
  • Conclusion
    • Final thoughts
      2m 37s